Brand Development
Baltimore Youth Cycling
May 2017
Baltimore Youth Cycling — a fun, energetic community of young cyclists, parents, and volunteers — needed a brand identity that better matched who they were. This was a capstone project for the University of Baltimore’s Publications Design M.A. program, done alongside designers Taylor DeBoer and Bruna Ladeira.
The team delivered a new logo, typography system, color palette, cycling kit design, and a full style and process guide covering social media, photography direction, tone and voice, and a website mockup.
