Brand Development
Gym for All
April 2016
Brian Kincher, a world-champion acrobat with 15+ years of experience, started Gym for All as a mobile gymnastics coaching business built around paying it forward. He came looking for a logo that captured the movement, fun, and accessibility of his acrobatic instruction.
The resulting brand identity carried across a van wrap, business cards, apparel, and marketing materials — giving a mobile, appointment-based business a consistent, professional presence wherever it showed up.
