Saucony Ride ISO

Saucony’s Ride ISO launch came with striking packaging: an all-black box with the prompt “We make the shoes. You make the ____,” plus a silver sharpie for customers to fill in the blank themselves.

Rather than one word, the campaign ran with several — a set of hand-drawn illustrations layered onto photographs of the shoebox, brought together as an animated social post. A fun, low-cost way to make a simple packaging gimmick feel like a full campaign.